‘Search engine marketing’ consists of the activities – such as search engine optimisation (SEO) and paid listings – that are carried out when a website is being positioned within search engines to increase its exposure and the web traffic coming to it. We’re experienced in all aspects of this and are geared up to help our clients make their websites and paid listings work as hard as they can.
Search engine optimisation audit
The report will cover:
- Technical issues
- PDFs and downloads
- Copywriting including title tags, linking text, headings and subheadings
- Current rankings for important keywords and phrases
- Keyword and phrases research and suggestions
- Ideas for search engine-friendly content
- Site visibility on main search engines.
The report will highlight the aspects of your website which are causing most problems and which will bring the greatest improvements in search engine rankings when remedied. It will offer practical solutions to these problems that will not impact on the usability and readability of your content.
SEO training
We can also train you and your staff to produce websites that both your users and search engines will find appealing.
Our training covers:
- how people search
- how search engines work
- content and copywriting
- site design issues
- search engine submission
- link building
- accurate tracking
- staying out of trouble with the search engines.
Contact us for a free initial discussion of your needs.